To celebrate RHS Chelsea and Belgravia in Bloom ‘Through the Seasons’, Edward Bulmer Natural Paint in partnership with Frank P Matthews, the UK’s leading tree specialist, are launching a campaign inspired by the beauty of the apple tree, to plant trees in local communities and to celebrate the ‘Malus’ from blossom to harvest.

This exclusive and immersive exhibition will feature artworks in paper, canvas, sculpture and the written word, showcasing the enduring beauty of this humble genus through the changing seasons at their Pimlico showroom, Edward Bulmer Natural Paint 194 Ebury Street, SW1W 8UP.

Edward Bulmer & the team have invited are 8 artists, including: Romi Behrens, Flora Roberts, Anna Dixon-Smith, Natasha Hulse, Rollo Skinner, Josh Taylor, Imogen Luczyc-Wyhowska and Susannah Taylor.

Edward Bulmer Natural Paint and Frank P Matthews Trees are delighted to be collaborating for the Chelsea Flower Show and beyond. United by a shared commitment to sustainability and natural beauty, this partnership will also launch a tree planting campaign to support biodiversity and greener spaces across the UK. Combining heritage, craftsmanship, and environmental values, the two brands aim to inspire thoughtful, beautiful living. “We’re so excited to be working with Edward Bulmer Natural Paint,” says Stephanie Dunn James of Frank P Matthews. “Their ethos aligns perfectly with ours, and together we can make a real impact—at Chelsea and beyond.” Flora

To celebrate, Edward has curated a special ‘Pomona palette’ including some old favourites and some exciting new hues. From every sale of these colours, we shall be donating to the charity, Growing Point.

Join us this year as we celebrate the apple tree; its blossoms, its fruits and its profound impact on our homes and gardens.’ Mad About Malus’ offers a unique opportunity to immerse yourself in the magic of nature, experience the apple tree’s journey and discover how Edward Bulmer Natural Paint can bring its beauty into your living space.

What’s on at at 194, Ebury St: Monday 19th – Saturday 24th May 2025

‘Mad About Malus’ will be on from Monday 19th to Saturday 24th May. Also on: 

  • Talk hosted by Carole Annett, with Edward Bulmer, Marian Boswell, leading landscape architect, Stephanie Dunn James of Frank P Matthews – Drinks & Talk from 5pm Wednesday 21st May- book tickets
  • Exclusive evening cider tasting with The Fine Cider Company featuring ciders from Herefordshire - Thursday 22nd May – book tickets - Exclusive signed copies available of ‘The Kindest Garden’ by Marian Boswell available all week
  • Free entry to the Mad about Malus exhibition all week, see website for opening times. 

Learn more.